Adfonic launches comprehensive mobile advertising marketplace

Adfonic is a brand new mobile advertising exchange/marketplace, designed to “enable advertisers and agencies to bid for advertising on mobile sites and applications.” It’s a self-service platform which prides itself with sophisticated mobile campaign management tools, offering “the most advanced targeting capabilities in the market”, detailed web-based real-time reporting and analytics, and an intuitive user experience.

It seems obvious that bids are high on the mobile advertising market. I haven’t had a chance to try out Adfonic, but it certainly sounds promising. As a matter of fact, the company’s CEO Victor Malachard believes that mobile has the potential to be the most powerful channel in the marketing mix, adding that Adfonic’s goal is to “turn that potential into reality.”

And that’s about all I can say about Adfonic. You can get additional details from their website. While there, you are also free to sign-up either as advertiser or publisher…

Related News from IntoMobile:

• India to reach 500 million mobile users by 2012; Great opportunity for mobile marketers
• Mobile advertising to reach $3 billion by 2008, $19 billion by 2011
• HTC prepares marketing campaign in US
• ABI Research: Japan and South Korea leading in mobile advertising
• Playboy launches mobile site – let the celebrations begin

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